WHAT IS THE MARKETING FUNNEL?

The marketing funnel is a process divided into several stages. It defines the different phases or steps that a user has to take from the moment he contacts us and becomes a ‘lead’ until they end up buying our product or service.

In this post, we are going to tell you how you can benefit from this process and what kind of content you should promote in each phase to sell more and better. And ultimately, how can John Limbocker and Internet Dominators help you create a marketing funnel that actually increases sales?

The advantages of sales funnel

The generation of a funnel is the best method to achieve a higher percentage of conversion of anonymous users to leads, people who left their data in a form as a step before a percentage of them end up becoming customers. Let’s see what we can gain from an effective marketing funnel!

• The first advantage is that, thanks to this process, the lead that will eventually reach the sales team who will be prepared, which greatly increases the chances of closing the sale.
• The entire process is automated so that more sales are achieved with less effort, resources, and costs.
• A constant flow of new potential customers is achieved, which, in a significant percentage, end up making a purchase.

The most suitable contents for each phase of the marketing funnel

In order to stimulate the potential customer in the different stages of the marketing funnel, online marketing, and advertising companies resort to a myriad of commercial actions: banners, Adwords campaigns, email marketing… and also inbound marketing strategies.

In the initial stage (awareness) the TOFU contents (top of the funnel), basically informative, must be enhanced:

Corporate blogs– These must be original, possess quality, and must be focused on the interests of the user.

Webinars– They are very useful because, due to their educational and informative nature, they are an ideal format to respond to the initial questions of a user, when he is not yet fully aware of his need.

For the intermediate stage (consideration) it is advisable to create MOFU contents (middle of the funnel), that are more elaborate and oriented to satisfy a user who, already fully aware of their problems, demands concrete solutions:

Ebooks, guides, and white papers– They are characterized by a higher level of quality, both in their content and design. 

Infographics– They are visually attractive presentations where relevant information for the user is shown schematically and with the prevalence of the photos, graphics or drawings on the texts (which are usually very brief).

Success stories– They can be testimonials or other types of content that always have the common denominator of presenting positive experiences of other users with the product or the brand.

In the final stage (decision), the user is ready for the purchase, so they usually include BOFU contents (bottom of the funnel) already related to the brand, its products or services, and even a specific commercial offer. Some examples would be:

Discount coupons to give the last push to the client in order to end up buying.

Demonstrations like a free trial if the product is a software; or invitations for a free demonstration of the product.

Newsletters that provide updated information about your company, brand, products, or services.

Can’t Create a Marketing Funnel for your Business? Let us Help!

With the expertise of John Limbocker, we at Internet Dominators have helped businesses of all sizes in creating marketing funnels that have seen as much as a 250% increase in lead conversion. We automate each phase of the funnel from lead generation to client acquisition to ensure your business grows at unimaginable rates.

Have you been facing problems in generating leads? Is lack of conversion increasing your lead cost? Is your sales force underperforming despite being capable? These are all symptoms of a weak marketing funnel that lacks automation. Let us help you today. Click here to get a quote by the very bests in the digital marketing business!