Organic Search Traffic Is The Best Traffic On The Planet

Having a website alongside a blog to attract potential customers are prerequisites to building a strong digital presence. However, it is not possible to generate traffic on these platforms without a well-defined digital strategy.

There are millions of websites and blogs that offer content and information that is similar to yours. You will find yourself locking in horns and competing with these businesses for a bigger chunk of the traffic available online.

And for your company to gain popularity, it is necessary to carry out certain actions. Thinking about that, we will address in this post, some strategies to increase the number of visitors on your website.

To do that, we will address the types of traffic along with the advantages and disadvantages of each one so that you can evaluate which strategy is the most appropriate for your company.

Types of Traffic

Traffic on the internet essentially means the data that is sent and received by visitors on a particular website. It is essentially divided into two broad categories:

• Organic Traffic
• Paid Traffic

Organic traffic

The most prominent feature of organic traffic is that it does not have a direct cost. Visits from organic search traffic reach your company’s website or blog through searches on search engines, such as Google and Bing. That is, if the user searches for a keyword used by your company to improve positioning on search engines, you will appear among the results. The problem is, the amount of traffic you get will depend on which page and position you appear.

It is almost useless to be anywhere on Google other than the first page of the search results. According to Moz’s research, on average, 71.33% of the searches result in clicks on websites that are on the first page.

To improve this position, you can invest in Content Marketing strategies. A good content marketing strategy ensures content on your website is optimized to help people find your company easily on search engines.

To potentiate that, it is important to produce content that takes into account the best SEO practices. This means that it is necessary to choose relevant keywords (and an ideal keyword density), present useful information, and ensure the content is relevant to your product or service and is in line with the interests of your typical user.

Organic lead generation strategies generate results in the medium to long term. Producing quality content demands time, and it is important to publish it with a certain frequency so that visitors can read most of your content without being overloaded with it and advance through the sales funnel.

On top of that, gaining a position on search engines is not something that can be achieved in a few days or weeks. It requires months of effort to rank your website on a specific keyword. Once there, it requires consistent effort to stay there.

As already discussed, there are no direct costs involved in generating organic traffic. That’s because you do not have to pay for the clicks made by visitors. But indirectly, you may need to pay for having a website that is mobile-friendly as Google is very specific about this for your company, hire professionals to produce the content and position it, and a few other indirect costs.

Paid traffic

With paid traffic or pay per click advertising (PPC), as the name implies, you need to pay for visitors to reach your company’s landing page. This is done through ads that have the keywords you chose to run a campaign on. When a customer clicks on that ad, an amount gets deducted from your Google AdSense account, regardless of the fact if that click will convert or not.

To keep your traffic rate constant, you need always to have active ads. As soon as you pause or stop the campaign, the number of visitors will decline, reducing the traffic on your website.

To create the ads, you can use:

1. Google AdWords

Google AdWords allows you to do A / B tests for calls and texts (CTAs in general), and you can discover which type performs better.

Through competition, Google AdWords’ ads compete for an appearance on both search engines and sites associated with Google. The ads that appear are chosen in accordance with the value of the offer for the ad and the relevance of the site according to Google itself.

The ranking of each ad happens based on AdRank, which defines what will be displayed on top according to factors such as the quality of the ad versus the bid in the keyword auction. The relevance and quality of the ads are chosen through Google metrics.

2. Facebook Ads

With Facebook, you can create ads with texts, photos and videos that can be directed to your company’s website or to your fan page.

Facebook ads allow a high segmentation of the audience that will view your ads. They also allow choosing factors such as sex, location (city, state, and country), age, relationship status, profession and even personal interests.

The payment for each ad is based on either the number of clicks or views. There are two different types of ads on Facebook.

2.1 Sponsored history

That type of ad is displayed to the friends of people who already follow your page, showing the interactions that users are having, such as when they share a post or vote in surveys. 

2.2 Promoted publications

Instead of creating an ad, you can promote a post by making it go to the top of the newsfeed of your followers, allowing for greater visibility among users.

Paid Ads vs Organic Search Traffic – The Big Debate

While both of these types of marketing strategies carry their own advantages and disadvantages, there is no doubt that it is the organic traffic generated through vigorous SEO that offers a better long-term solution. The visitors brought in by the search engine optimization techniques do not involve any direct cost, which is by far their greatest advantage. All it needs is your time and SEO expertise, and you can see wonders happening for your business.

People who search you on a search engine are the ones that are actively looking for what you offer. It is important to engage them well to generate sales. So, you should focus your strategy towards a permanent solution to your marketing needs, i.e. bringing in organic search traffic.