If a business does not appear on the first Search Engine Result Page, SERP, it does not exist at all for a modern consumer. It is how important being on the top of the SERP is, and this is what makes Search Engine Optimization, SEO the most important digital marketing tool.

When it comes to digital marketing, SEO is the best strategy to enhance the visibility of your business in the digital corporate world. By appearing at the top of the organic results of a search engine, businesses can build a strong digital footprint, which is what brings a company closer to its success.

There is one question that crosses the mind of every business owner, “how to appear in the top organic result on a SERP?”

Well, here is a secret that can help businesses get a top rank on the SERP!

The Power of User Signals

Google made some changes to its algorithm in the year 2015. It brought in its algorithm a factor named, RankBrain. Before Google made changes to its algorithm, it evaluated websites based on the value it was providing to the users. However, with the new algorithm, things have changed, and now businesses can acquire a top rank, without much struggle.

How? Well, as per the RankBrain, Google focuses on various user signals to assign a rank to the website. Even if you have the top quality content and the best links on your website, you might not get a top rank. The reason behind it is the low level and lack of quality user behavioral signals. Google evaluates a website in user behavioral signals. It analyzes how users react to a website and then compares the reaction with a competitor website. The factors it uses includes the number of clicks and bounce rates.

There are five user behavioral signals that Google uses to evaluate if a website needs to be ranked higher or not. These signals include mobile signals, proximity signals, navigational searches, brand searches, and pogo-sticking. Mobile signals are from the users visiting a website or doing a  search using a mobile device. Then there are the proximity signals. These are from users searching from close proximity to the physical location of a business. Navigational searches are when online surfer searches for business-specific services or products. The brand search is when a search is made using the brand’s name. Finally, there is pogo-sticking. It is the rate at which a user goes back and forth from SERP to a website, till they find the right website.

Internet Dominators – A Tool That Can Boost Your Business’ SERP Ranking

Well, we at Internet Dominators are offering the best Local SEO boost service to businesses struggling to acquire a top position on a SERP. With our assistance, you can address all these five signals and show Google that your business deserves to be on the top of the SERP. The local SEO boost service helps in sending Google high-quality user signals.