If you want your online business to succeed in today’s competitive digital landscape, you must have a responsive website. A responsive website is designed and developed so that its structure, images, and content offer a seamless user experience, regardless of the device on which your website is viewed.

Since 2015, Google has emphasized the significance of mobile responsiveness and made it a critical ranking factor. Google typically crawls your website and then ranks it depending on mobile-friendliness and load times. In March 2021, Google went completely into mobile-first indexing, according to which websites that are not mobile responsive may be penalized. But this shouldn’t be the only reason you must have a mobile-friendly site – a responsive website can significantly boost your sales revenues, and here is how.

Mobile Usage is Skyrocketing

Smart Insights found that mobile phone users perform over 20% of all searches on Google. It also revealed that 57 percent of internet users use multiple devices to access websites. Furthermore, research by Search Engine Land found that mobile searches have outnumbered the searches performed through desktop devices in 10 major countries, including the United States and Japan.

Several other survey findings and statistics prove that mobile usage is increasing every day, and so is the number of users accessing websites through mobile devices. They expect to enjoy a flawless viewing and user experience regardless of the device they use. Suppose your website is not responsive to different mobile devices, including smartphones and tablets. In that case, you are losing out on a significantly large number of consumers and thousands of dollars in sales.

With a responsive website, you make sure your customers can easily navigate through your online store, leading to higher satisfaction and conversions.

Mobile-Friendly Sites Are Ranked Higher by Google

Google prefers mobile-responsive sites because it does not create two versions of a single URL for desktop and mobile. Instead, it creates just one website with a single HTML and URL that can accommodate various devices.

Such websites are ranked higher on Google because of two reasons:

• They offer an optimal user experience because visitors do not have to access multiple URLs for different devices.

It saves Google the hassle of crawling several URLs and HTML for allocating correct indexing properties, leading your site to rank higher on Google and attract more traffic and paying customers.