DEVELOPING A WEB PRESENCE BASED ON CONVERSION

Today, almost all businesses have a website. If that isn’t enough, there are numerous individuals who have one too. In the case of small and medium enterprises, there are many whose websites are still in their infancy. And a relevant online presence, together with a good marketing strategy, has become increasingly important. Therefore, those who want to market their website cannot underestimate the effect that SEA, SEO, social networks, and other online tools offer. 

Get The Most Out Of Marketing: How To Promote Your Website

If you want to sell a product, obviously you need publicity, but how does marketing work if you want to publicize a web page? To improve the online presence of your website, you have to base your strategy on online marketing as it tends to be more selective. For this reason, some of the most important advertising measures in online marketing are comparatively cheaper and are more likely to generate leads. A large part of the work is devoted to avoiding market losses resulting from poor segmentation. But how does the system work?

With the help of search engine optimization (SEO), you will increase the probability of being found in a search engine for a specific search term (keyword).

Through search engine advertising (SEA), you can cheaply and accurately run ads that are visible among the search engine results. These ads are similar to natural search results and also refer to the offers that your website has available online.

Email marketing is a good way to target customers individually. Those who voluntarily provide their contact information will probably be more interested in your offers and content.

The advertising banners placed in thematically appropriate websites, attract customers to your offers with eloquent images, and calls to action (CTA).

Social networks increase the reach of your website, open creative ways for the participation of customers, and are a perfectly affordable platform for small businesses.

Before using any of these online marketing methods, analyze how users use your website: how long do users stay on your website? On what subpages do they stay? What topics or products arouse their long-term interest? 

Only then does it make sense to develop a long-term marketing strategy. Take advantage of the advantages offered by combining solid content, SEO strategies, effective third-party advertising, and an active presence in social networks. These actions require time, but most likely, your effort is worthwhile because you will get better relationships with your customers.

SEO Measures

The aim of search engine optimization is for a specific webpage to achieve the highest possible visibility among the results of a search engine. This means that, if a potential user searches for a certain keyword, at the top of the results should appear the answer closest to it. Ideally, you want the most relevant result to be your web page.

SEO methods improve the ranking of your website, whether you are looking for location-based optimization or general visibility:

• Structure your website in a clear way, by thematic areas, and with a flat page structure.
• Use short and meaningful URLs.
• Link the subpages to each other logically – It provides added value to your visitors with useful content: texts, images, and multimedia content.
• Make sure you do not copy any content from other sites.
• Do not abuse keywords in your texts. These should appear in their proper measure so that the text is written in a natural way. 
• Structure the content with headers. Keep in mind that texts with bullets or tables will help to facilitate reading to the user.
• Machine-readable websites improve accessibility and ranking. Make sure to offer images that have titles optimized by keywords, alternative texts, and captions.
• Transcriptions of podcasts, videos with subtitles, sign language, and audio descriptions are other possible optimization measures.
• The meta tags are often the first thing users see when looking for a web page. It uses meta titles and meta descriptions (these make up the result of the search that is shown, known as a snippet) to facilitate navigation on the page.

SEA Takes You To The Top Of The List Of Results

Search Engine Advertising (SEA), like SEO, is a subarea of Search Engine Marketing (SEM). While with the help of SEO, you try to place your website as high as possible in the list of results, with SEA what you do is to invest specifically in advertising. These ads appear above, next to, or between normal search results and are marked as advertising. The ad redirects customers to the appropriate page on your website known as the landing page.

Objectives of the SEA measures:

• Attract, thanks to greater visibility, a greater number of visitors to the page.
• Increase the reach of the brand and the online presence of your website.
• Attract customers and find out what motivates the target audience to buy.

Collect the relevant keywords for your offer before placing an ad on a search engine. The important thing is that you focus on what potential customers will write when they search for information, products, or services. Calculate a budget for these keywords: how much can an ad cost for a given product and a certain conversion rate, without incurring losses? Next, you must bid automatically and in real time for a place in the list of results. At Internet Dominators, our experts strategize the perfect PPC or SEA campaign for your business that guarantees results and conversions.

Graphic Advertising: More Than A Banner Ad

Graphic advertising uses, as its name suggests, graphic elements to get users to click on the ad, leading users to your landing page. In its simplest form, these advertising banners are the online equivalent of traditional posters, with the difference that they offer many more possibilities. 

The difference with SEA lies mainly in the content: in the case of SEA, the text is used, while graphic advertising also includes images and videos. In addition, the measures applicable in SEA are usually limited to the results of the search engines. On-screen ads show your homepage in several ways:

• Banner: still or moving image, although they can also be interactive forms with audio.
• Popups: is a new window that appears in the foreground when users perform a specific action.
• Popunder: it is a new window that opens in the background.
• Ads in layers: they are advertising content that overlaps the content of the website.
• ContentAds: these are embedded ad banners.

Newsletter Marketing: Keep In Touch With Customers Through Email

Newsletter marketing is part of the traditional online marketing mix and is considered a form of direct marketing. Unlike other direct marketing media, such as flyers, an email usually contains a call to action. Therefore, this measure is also part of dialogue marketing. There are two ways to use newsletter marketing:

• The newsletters reach customers regularly (weekly or monthly).
• The emails are sent depending on the event (holidays, summer sales, or new product lines).

The choice of the method depends entirely on your line of business and how you want to position yourself to the customer. When you are working with Internet Dominators, we understand your market and develop an email marketing strategy in line with that making sure the customer does not deem it to be spam.

Making a new website is easy. Developing your brand and a strong presence, though is an art. You can increase your reach and build a presence quickly with active advertising measures such as SEA and on-screen advertising. However, keep in mind that you can only achieve long-term success with a solid SEO strategy and relevant content for your target audience. Having us as your digital marketing strategists and partners is the solution to all problems you have been facing in developing a strong presence and converting traffic into customers.