Retargeting

Management Fees  |  Local Ad Cost  |  National Ad Cost

What Is Retargeting?
Retargeting, also known as Remarketing, is a form of online advertising that is designed to
keep your brand in front of prospects who have visited your website after they leave.

Typically, only 2% of your web traffic will convert on the first visit. Retargeting is a tool
designed to help you reach the 98% of visitors who don't convert right away.

How Does Retargeting Work?
Retargeting is a cookiebased technology that uses simple Javascript code to anonymously
“follow” your prospects all over the Web. You need to place a small piece of code on your
website. The code is unnoticeable to your site visitors and won't affect your site's performance.

Every time a new visitor comes to your site, the code drops a browser cookie. Later, when your
cookied visitors browse the Web, the cookie will let your retargeting provider know when to
serve ads, ensuring that your ads are served to only to people who have previously visited your site.

 

Management Fees

Re-Marketing Package

Intro

Basic

Pro

Management Fees

$99/Month

$199/Month

$299/Month

Engines

Googlebuynow100

Googlebuynow100

Google+Adrollbuynow100

Account Setup

Yes

Yes

Yes

Remarketing Code Set-up

Yes

Yes

Yes

Custom Audience Creation

No

Yes

Yes

Ad Network

GDN

GDN

GDN + Adroll Networks

Display Remarketing

Yes

Yes

Yes

Dynamic Remarketing

No

Yes

Yes

Dynamic Tag Set-up

No

Yes

Yes

Image Ads

2

4

4

Text Ad

Yes

Yes

Yes

Ad Optimization

Yes

Yes

Yes

Placement Optimization

Yes

Yes

Yes

Weekly Report

No

No

Yes

Monthly Report

Yes

Yes

Yes

GDN = Google Display Network

  • Additional Image Ads will incur extra charges (35.00 each)

 

Local Retargeting Ad Cost Estimates

Deliverable

  • Local CPC

Est Min Daily Budget

Est Clicks/Day

  • Est CPM

Est Impressions

Verticals

 

 

 

 

 

 

Business/Finance

$1.50 - $3.00

$10.00 – $25.00

7 – 10

$3.00 - $6.00

1500 – 3000

Diet/Fitness/Healthcare

$1.00 – $1.80

$5.00 - $10.00

5– 8

$2.00 – $4.00

2200 – 3500

Education

$0.80 - $1.50

$5.00 - $10.00

7– 8

$2.00 - $3.50

2500 – 4000

Information technologies

$1.00 - $2.00

$5.00 - $15.00

5– 8

$4.00 - $6.50

1000 – 2200

Politics/Laws/Government

$1.00 - $3.00

$5.00 - $15.00

5 -6

$3.81 - $5.50

1312 – 2727

Real Estate

$1.00 - $2.50

$5.00 - $15.00

5 -6

$2.50 - $4.50

2000 – 3333

Shopping

$0.50 – $1.00

$5.00 - $15.00

10– 15

$3.50 - $5.00

1429 – 3000

Travel Insurance

$0.60 - $1.50

$5.00 - $10.00

8 – 10

$4.00 - $6.00

1200 – 2500

Home / Garden/Remodeling etc

$1.00 - $2.00

$5.00 - $15.00

5– 8

$3.00 - $5.50

1300 – 3000

 

National National Ad Cost Estimates

Deliverable

National CPC

Est Min Daily Budget

Est Clicks/Day

  • Est CPM

Est Impressions

Verticals

 

 

 

 

 

Business/Finance

$2.00 - $4.00

$15 - $40

8 – 15

$4.00 - $6.00

2500 – 4166

Diet/Fitness/Healthcare

$1.00 - $3.00

$10 - $20

10 – 15

$2.07 – $4.00

2415 – 3750

Education

$1.20 - $2.00

$10 - $15

8 – 15

$2.00 - $4.00

2632 – 4286

Information technologies

$1.50 – $2.50

$10 - $20

7 – 10

$4.56 - $6.50

1096 – 2308

Politics/Laws/Government

$1.00 - $2.00

$10 - $25

10 – 20

$3.81 - $5.50

1312 – 2727

Real Estate

$1.50 - $3.00

$10 - $25

5 – 15

$3.00 - $4.50

2000 – 3000

Shopping

$1.00 - $3.00

$10 - $20

10 – 15

$3.50 - $5.00

1429 – 3000

Travel Insurance

$0.80 - $2.00

$5 - $15

7 – 10

$4.50 - $6.00

1300 – 2500

Home / Garden/Remodeling etc

$1.00 - $2.00

$10 - $15

10 – 12

$3.68 - $6.00

1400 – 2700

 

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